PRODUCER + CREATIVE DIRECTOR + PHOTOGRAPHER
Working with large national brands to local businesses on marketing campaign, product launches and brand redesign I have collaborated with the marketing team, specialist, leadership and engineers as creative director, producer and photographer while leading my creative team to execute the vision for the clients success at the highest level. Whether in studio or environmental setting I have high level of technical understanding of the best gear to create elevated assets that make an impact.
LEON SPEAKERS
Client: Leon Speaker Ann Arbor, MI
Role: Creative Director/Producer/Photographer
Objective: Work closely with marketing and engineering to capture their entire catalog of products for their brand and website relaunch. Through lighting and set design client wanted to create an iconic look and feel for their high end residential and commercial audio conferencing products that reflect the companies craftsmanship and quality.
Use: Website/Marketing Materials/Social Media
Crew: Photo Assistant/Retoucher
Gear: Profoto Strobes/Nikon+Sony Systems/Tether Shooting/Client Monitor
TRINITY HEALTH
Client: Trinity Health Southeast MI
Role: Creative Director/Producer/Photographer
Objective: Collaborate with marketing and medical specialist on a campaign for their surgical service line launch. The goal was to communicate care and competence in cutting edge technology and patient care with a fresh approach while tying into existing national brand.
Use: Website/Marketing Materials/Billboards/Signage/Social Media
Crew: Photo Assistant/Lighting Tech/Retoucher/Hair+Makeup Artist
Gear: Profoto Strobes/Aperture Continuous Lighting/Sony Camera Systems/Tether Shooting/Client Monitor
UNIVERSITY of MICHIGAN HEALTH
Client: Michigan Medicine Southeast MI
Role: Creative Director/Producer/Photographer
Objective: Client was running a new campaign for their Sports Medicine service line and wanted environmental shots in a gym setting and sports facility. The goal was to show how the health system is able to get their patients back to what they love doing post procedure using real patients and PT as talent.
Use: Website/Marketing Materials/Social Media
Crew: Photo Assistant/Lighting Tech/Hair+Make-up Artist/Stylist/Retoucher
Gear: Aperture Continuous Lighting/Natural Lighting+Refecltor/Sony Systems/Tether Shooting/Client Monitor
HUTZEL PLUMBING + HVAC
Client: Hutzel Plumbing + Heating Ann Arbor, MI
Role: Creative Director/Producer/Photographer
Objective: Working with a local trades company to feature their commercial + residential plumbing/heating/cooling service lines. Client wanted to show their expertise in the commercial field from planning, build-out and service in conjunction to their residential offerings. We planned on site shoots of technical engineers, service techs and customers aiming for warm customer care and the impact to the end user.
Use: Website/Marketing Materials/Social Media
Crew: Photo Assistant/Retoucher
Gear: Aperture Lighting + Natural Lighting/Sony Systems/Tether Shooting/Client Monitor
